Melbourne is home to Xtreme Lashes Australia head office. Melbourne owners Cathy White, Fran Neal and Louise Weston brought Xtreme Lashes to Australia in 2005. Eyelash Extensions in Melbourne and Victoria make up the bulk of the lash trend in Australia.
As seen in Herald Sun August 10, 2010. "Lashing out on eye beauty. Melbourne Salons barely have time to blink thanks to a booming trade in eyelash extensions. The latest fad in beauty has been building over the past two years, according to Melbourne salon operators and it's not just the rich and famous giving their credit cards a lashing. Melbourne-based salon operator and false lash (eyelashes) distributor Xtreme Lashes has reported its business has grown by more than 500 per cent since it began five years ago.
The company operates Australia wide, providing training and products to salons, but said Melbourne was Australia's lash capital. "We have over 500 clients in Australia and New Zealand, but Melbourne is our biggest market," co-director Cathy White said. Stylist to the stars Sam Pattison worked as a make-up artist for 25 years giving celebrities the perfect lashes in films including Star Wars and Mission Impossible II. But two years ago she started her own business and has since found a growing number of typical Victorians are seeking her services. Ms Pattison still deals with many celebrities, including the cast on shows Tangled, Offspring, Neighbours, City Homicide - but sees just as many regular Victorians”.
