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Home » Press » Publications

Publications

1) Xtreme Lashes cover story in Professional Beauty
2) Introducing our latest innovations
3) Styling You -Unleash the power of the Xtreme lash
4) Media Search - 2010 Logies Gifting Suite
5) Xtreme Lashes president award finalist
6) 8 Years and still going strong
7)
8) Xtreme Lashes Introduce New Training Kits and Reduced Prices
9) Top Industry Influencers Recognize Xtreme Lashes Recognized as Best Brand in Eyelash Extensions, Cosmetics, and Cleansing Products
10) Eye Design
11) Xtremists at Cannes Film Festival
12) International Celebrities Love Being Lashed
Xtreme Lashes cover story in Professional Beauty

 The Xtreme Team

 
Not only do the Directors of Xtreme Lashes® work as a team, their products do too!
 
SISTERS AND OWNERS OF XTREME LASHES® AUSTRALIA AND NEW ZEALAND PONDER THE GROWTH OF THEIR BACKYARD BUSINESS INTO INTERNATIONAL SUCCESS.
“It was Mothers Day 2005 and our cousin returned from Manilla with beautiful eyelash extensions. We turned to each other and thought what an innovative idea we should investigate bringing this in to Australia” explains Logistics Manager Cathy White.
After a lot of searching on the internet the ladies came across a contact in Singapore, after many months of negotiating with him he turned out to be a fraud. Fortunately they came across Xtreme Lashes® USA while they were investigating the integrity of this supplier.
“We negotiated distribution rights for Australia and New Zealand with Xtreme Lashes® USA and we haven’t looked back since” remarks White. With over 15 years experience in business and franchising Cathy says the key message she likes to get across to their clients is “We are a business to grow your business. About thirty percent of our sales come from clients who trained in another product before finding Xtreme Lashes®. When they change over and go through our training they are amazed with attention to detail and training techniques. Our products speak for themselves in quality which keep our customers happy”.
The girls have grown their business quite literally from the backyard to opening their first salon and training venue in January 2010. Sharing the entire days’ enquiries, product orders, sales and training in the beginning along with holding down other jobs and children, they now boast five trainers, nine staff and over 500 clients.
“Being a part of the Xtreme family has been a rewarding and inspiring journey for us. Having travelled abroad three times to attend international conferences has been an imperative part of our growth” explains Louise Weston, Marketing Manager. “The corporate team in Houston are pioneers in this fast developing industry and are currently the global leaders in eyelash extensions. We also learn about global trends from the thirty plus International Franchise owners” adds Weston.
Having come from a background in Advertising, Weston valued the importance of going with a premium brand to start their business. “Xtreme Lashes® is constantly evolving their products, training and services to ensure they are supplying the absolute best to their customers. We are always impressed with the amount of research, development and money they put into the safety and quality of their products. Using scientists and physicians to develop their latest system involved over 10,000 hours in research, more than a million dollars in the making and over 12 months time. Now that’s going to extremes, which is how things are done at Xtreme Lashes®” comments Weston.
One of the points of difference with Xtreme Lashes® is their strict policies concerning comprehensive hands on training, certification, safety and hygiene. “We have worked very hard to earn our enviable reputation as the Global leaders in the eyelash extension industry and make no apologies on our strict rules regarding ‘professional use only’ and proper certification” says Fran Neal, Training Director.  
“With the new XL system now available, the emphasis is on safety and hygiene. As this is a fairly new industry we want to ensure that the standards are set high as we have only our clients best interest at heart”. Says Neal.   
With the combination of the Xtreme Lashes® team and their constantly 
evolving training and products you can’t go wrong. 
 


Introducing our latest innovations

Black Pearl GlideLiner - Our Newest Beauty Breakthrough

Adorn your eyes with Black Pearl GlideLiner, the luxurious and versatile eyeliner inspired by Jo Mousselli - to take you from casual, daytime attire to an elegant, romantic evening. A soft black base imbued with the subtle, violet luster of Black Pearls adds intrigue and sparkle to any eye color or skin tone. More subtle than harsh black liners, yet not as flamboyant as plum, this lustrous color compliments women of all ages.

Our Latest Innovation - The GlideLiner Display  

Display the full line of top-selling   GlideLiner Eye Pencils with this attention-getting countertop unit. Custom manufactured to house a tester for each of the 7 GlideLiner shades along with 6 additional boxed units per color and 7 GlideLiner Sharpeners for retailing. 

Includes an 11in x 11in sign holder and sign. Double-sided sign introduces Black Pearl, and features the full line of GlideLiners on the reverse side.

For more information contact Xtreme Lashes on  03 9870 0633  |  info@xtremelashes.com.au  |  www.xtremelashes.com.au

 

 



Styling You -Unleash the power of the Xtreme lash

 

 

Unleash the power of the Xtreme lash

By Nikki Parkinson on 20 May 10

   

The comments have been flowing for weeks now.  “You look great.”  “You’re glowing.” “Have you lost weight?”

At first I couldn’t work out why I was suddenly soliciting such remarks and then it dawned on me.  It was the power of the lash.

More specifically ... my new lashes.  My new Xtreme Lashes.

Makeup artist Pru Edwards is a bloody genius when it comes to making you look like a million dollars.  I have her on speed dial for photo shoots and special occasions when my five-minute makeup routine just won’t cut it.  She certainly knows her way around a makeup kit.

And now she’s added another tool to her kit.  Xtreme Lashes eyelash extensions. 

The invitation to get lashed came with some specific instructions (much like my Global Keratin experience).

“Come with a totally makeup-free face and clean hair,” said Pru.  ”You won’t be able to get your lashes wet for 48 hours or have a hot shower as steam affects the drying stages of the glue. Avoid washing your hair in that time for risk of getting them wet. After that you are free to do as you wish.”

Simple.  No client bookings for two days.  Check.  Large sunnies.  Double Check.

The eyelash application is precise and exact.  You decide how long and luscious you want to go and you get to spend a quality two hours lying down with your eyes shut.  Some may not cope with this.  Me, I’ll jump at any chance to nod off.

Thankfully, Pru gives me permission to do so.  While I’m in la-la land, she painstakingly applies about 100 individual eyelashes to my existing eyelashes.  Before starting she’s maps out where they’re going to go to get an even result.

I’m impressed at her patience but she’s quick to point out that it’s this precision that she actually enjoys.

And the result.  Wow.

Please ignore the state of my eyebrows and skin sans makeup in the below photos  (I did not plan ahead for these pics!) but I had to include them as the difference is just amazing, yet so natural looking.

A few days later, I’m driving two girlfriends to Byron Bay and I remove my sunnies as the rain sets in and I can no longer see.  They notice immediately ... now THAT is the power of the lash.

What are you waiting for? Go get some and start practising your batting.

PS. It’s five weeks on and I’ve still got a few Xtreme ones giving my own lashes a boost.  Ideally you have them “infilled” much like acrylic or gel nails every two weeks so that no-one ever knows the difference!

 

 



Media Search - 2010 Logies Gifting Suite
:: 2010 TV WEEK Logie Awards Gifting Suite
 
By: Carmine Pascuzzi
 
Nominees and special guests attending the 2010 TV WEEK Logie Awards this year were offered time in the specially established Gifting Suite at the Crown Towers Hotel. This idea has been modelled on the similar treats provided for guests at the Golden Globe Awards and Academy Awards, amongst other events.
 
A selection of companies displayed their wares, offered as gifts to attending celebrities. Those companies included Mozi (homeware), Kooey (swimwear), Catherine Manuell Design (accessories), Matrix (haircare), Dr Lewinn’s (skincare) and Xtreme Lashes (eyelash extensions). The invitation-only event ran for three days in the lead-up to the awards on Sunday, May 2.
 
Over the three days, the suite showcased:
Mozi – Australian homewares range featuring designs that inspire the imagination with a fusion of colour, pattern, theme and subject
Kooey – a 100% Australian designed range of swimwear and accessories that reflect the country’s unique flora, fauna and coastline while calling on Australia’s indigenous heritage
Catherine Manuell Design – Australian fashion accessories that are famous for vibrant colour and functional design
Matrix – a comprehensive range of salon professional haircare products to both stylist and consumer that consists of a wide range of hair care, hair colour and hair texturizing products
Dr Lewinn’s – a high performance skincare range that combines cutting edge ingredients and on-going innovation

Xtreme Lashes – a revolutionary product that provides longer, thicker, luscious and natural looking eyelashes 



Xtreme Lashes president award finalist

Xtreme Lashes president and founder Jo Mousselli has been announced as a finalist in the Ernst & Young Entrepreneur Of The Year awards for 2011 for the Gulf Coast (USA) area.



8 Years and still going strong

Mothers Day marks eight years in Business for sisters Fran Neal, Louise Weston and Cathy White and they say ­"Bring it on!"

So why has Xtreme Lashes earned the reputation of Global Leaders? Because our belief system is strong and proven. Over 15,000 stylists around the world can't be wrong!

Specially Formulated Products + Proven Training techniques + Specifically Developed Aftercare + Award Winning Cosmetics + Support & Marketing = Success!

It's a mouthful we know - but let us take care of the development and details and you're on the road to success!

In this time we've seen many lash companies and products come and go. None can boast the unique product development over such a vast range of products as can Xtreme. Many re-brand a generic label without product awareness or specialised training. We urge the consumer to do their homework when choosing a lash supplier.

Our Mantra is "Beauty, Science and Safety" with Founder Jo Mousselli investing over a million dollars and over a year in developing just ONE of our exclusive Xtreme adhesive's called Flex Fusion .

We've even gone so far as implementing our "Practice Safe Set's" campaign to ensure the consumer receives the safest and most effective lashes available on the market today. Our lash stylist directory lists those who have completed and passed our strict certification process.

Not just lashes Xtreme have also gone on to develop award winning after care and cosmetics to compliment the eyelash extensions, which have too been specially formulated by a dedicated team of Scientists, Doctors and Nurses.

With over 600 products in our range Xtreme Lashes has a solution for those wanting to extend their beauty or extend their beauty services by becoming a lash stylist.

So to our followers, clients and friends who appreciate quality, we thank  you for helping us keep this industry honest.

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For more information about Xtreme Lashes or to stay up to date with its announcements, awards and recognition, please visit www.xtremelashes.com.au

 

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About Xtreme Lashes® Eyelash Extensions

Xtreme Lashes Eyelash Extensions are semi-permanent eyelash extensions comprised of individual synthetic polyester eyelashes that are curved to replicate a natural eyelash. They are applied to individual eyelashes, one extension at a time, for a natural, elegant look to lengthen and add fullness to existing lashes.

 

About Xtreme Lashes®

What started as a home-based, family business in Houston, Texas, evolved into a corporation with over 60 corporate employees, international franchisees representing Xtreme Lashes® in 26 countries, and over 15,000 trained lash stylists practicing rewarding and profitable careers in the lash industry, including high-end salons like Macy’s, Saks Fifth Avenue, Spa Nordstrom, Mario Tricoci Salons and Elizabeth Arden Red Door Spas to name a few.

 

About Xtreme Lashes® Australia and New Zealand

Xtreme Lashes® has been in Australia for more than 6 years now with a strong presence nationally. Owned by three sisters our mission is to spread Jo Mousselli’s Global Vision of  “Beauty, Science and Safety” to consumers ensuring they get the safest and most natural looking and feeling lashes available. For more information, please visit www.xtremelashes.com.au.




Xtreme Lashes® Encourage Stylists and Consumers to “Practice Safe Sets.”

In fact we believe so strongly in it we developed an Irritation Minimisation System called Flex Fusion to back up this claim. Whilst all of our stylists learn the safest and most effective techniques on the market as well as effective prepping, cleansing and priming if are prone to sensitivities this is the System for you.

Eyelash extensions should not only look and feel great but a qualified lash stylist should also apply them. Xtreme Lashes® promote the use of their specially formulated medical grade adhesive, and many accompanying products which have been designed to be low allergenic. The entire application system is devoted to the health and hygiene of your lashes.

With over 12 months in development, over 1 million dollars invested and 10,000 dedicated hours spent to bring you the most revolutionary eyelash extension adhesive the world has seen.

The XL FlexFusion Adhesive is a medical grade adhesive that features the fusion of flexibility, safety, longevity, ideal viscosity, fast application speed, weightlessness and seamless connectivity. Developed to the highest grades of safety, quality and performance by a team of scientists, physicians and expert lash stylists, under the direction of President and Founder, Jo Mousselli, RN – the XL FlexFusion is the main component of the XL Professional Application System.

  • Developed by Xtreme Lashes and Made in the USA, in an FDA-registered facility
  • Manufactured to ISO 13485:2003 Quality Management Standards
  • Ideal for all levels of Lash Stylists and all types of clients
  • Carbon black-free
  • Low odour and low fume formula

As chosen by APAA (Association of Professional Aestheticians of Australia) to represent "Eyelash Extensions Safety" in the “Spa and Beauty Guide to Safety and Hygiene.”

Our Certified Lash stylists will only be listed on our ‘Find a Lash Stylist ‘page if they have completed our strict certification process, which involves having their application assessed by our Training Director. All of our Educators hold a Certificate 4 in Workplace Training and Assessment. To find your nearest eyelash extension Sydney stylist, visit our website, http://www.xtremelashes.com.au/stylist.php or call 1800 987 363.

Whilst all of our stylists Practice Safe Sets we have highlighted those using the Full Flex Fusion System and adhesive with a red tick for those of you looking for the best option for sensitivities.

The above image is an example of a set of (competitor) lashes that required a full removal before re-applying by an Xtreme Lashes Stylist. These are NOT Xtreme Lashes® Eyelash Extensions.  This client thought she was visiting a ‘reputable’ salon and paid $100 for these extensions. Please put your eye’s in safe hands to avoid possible irritation, infection, discomfort, pain and unnecessary additional costs!

Top Industry Influencers Recognize Xtreme Lashes Recognized as Best Brand in Eyelash Extensions, Cosmetics, and Cleansing Products

 

Beauty Launchpad, typeF.com, Inc. Magazine, Ernst & Young, and other award top honors to Xtreme Lashes and Founder, President & CEO, Jo Mousselli

 

 

Houston, TEXAS—Xtreme Lashes continues to earn top honours among industry influencers such as Beauty Launchpad, TypeF.com, and many more. The company has earned awards for Best Eyelash Extensions, Best Eyeliner, and Best Facial Cleanser from Beauty Launchpad (www.beautylaunchpad.com).

Visit our find a lash stylist page by clicking here.

http://www.xtremelashes.com.au/eyelash-extensions-cosmetic.php

http://www.xtremelashes.com.au/stylist.php

 

To read more about Xtreme Lashes® Awards click here

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For more information about Xtreme Lashes or to stay up to date with its announcements, awards and recognition, please visit www.xtremelashes.com.au

 

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About Xtreme Lashes® Eyelash Extensions

Xtreme Lashes Eyelash Extensions are semi-permanent eyelash extensions comprised of individual synthetic polyester eyelashes that are curved to replicate a natural eyelash. They are applied to individual eyelashes, one extension at a time, for a natural, elegant look to lengthen and add fullness to existing lashes.

 

About Xtreme Lashes®

What started as a home-based, family business in Houston, Texas, evolved into a corporation with over 60 corporate employees, international franchisees representing Xtreme Lashes® in 26 countries, and over 15,000 trained lash stylists practicing rewarding and profitable careers in the lash industry, including high-end salons like Macy’s, Saks Fifth Avenue, Spa Nordstrom, Mario Tricoci Salons and Elizabeth Arden Red Door Spas to name a few.

 

About Xtreme Lashes® Australia and New Zealand

Xtreme Lashes® has been in Australia for more than 6 years now with a strong presence nationally. Owned by three sisters our mission is to spread Jo Mousselli’s Global Vision of  “Beauty, Science and Safety” to consumers ensuring they get the safest and most natural looking and feeling lashes available. For more information, please visit www.xtremelashes.com.au.



Xtreme Lashes Introduce New Training Kits and Reduced Prices

Xtreme Lashes Introduce New Training Kits and Reduced Prices

We’re proud to say that in 8 years of business we have never increased our overall prices. In fact, we’re offering a permanent 30% OFF our *Flex Fusion Adhesive because we believe in it’s safety and efficiency so much, we want everyone to use it! We’re also adding more products to our training kits whilst holding current kit pricing, which mean better value for our clients.

We’re excited to introduce new training kits and more flexible entry requirements without compromising our principles. These training kits are the most comprehensive on the market, include two days training, a student kit to use on the day valued at $210 and our all-new Business Development bag. As an added benefit our students will be learning the latest Faux Mink Lash System and the newest application techniques just launched from the US, which has been getting rave reviews from our latest clients.

"After 12 months of research, I have found what I believe to be the best, most professional and supported lash system on the market. My clients trust and know I only use the best products. I cannot wait to take this huge amount of information and knowledge to start applying lashes to my clients. The workshop was so informative and extremely detailed. The support during and after is more than you could ask for. Thank you Xtreme Lashes for the confidence in your lashes with the meticulous presentation." Tina - South Australia

"This training is an absolute must for all the therapists out there that want a quality product. Not only are the lashes, glue and products among the best in the world, the training and support are also excellent. You really do get what you pay for. There is no compromise for quality and your clients will feel this. Anna - Perth

"I loved learning about Xtreme Lashes! I have used other eyelash products, but nothing compares to the top of the line product that is Xtreme! Everything is covered in detail in powerpoint presentations and one on one training. I can not wait to start working with Xtreme on my clients!" Julia – Western Australia

 

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Xtreme Lashes conducts two-day training sessions Interstate on a monthly basis. Class sizes are kept small to cater for hands-on training. Please call 1800 XTREME for more information.

 

For more information about Xtreme Lashes or to stay up to date with its announcements, awards and recognition, please visit www.xtremelashes.com.au

 

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About Xtreme Lashes® Eyelash Extensions

Xtreme Lashes Eyelash Extensions are semi-permanent eyelash extensions comprised of individual synthetic polyester eyelashes that are curved to replicate a natural eyelash. They are applied to individual eyelashes, one extension at a time, for a natural, elegant look to lengthen and add fullness to existing lashes.

 

About Xtreme Lashes®

What started as a home-based, family business in Houston, Texas, evolved into a corporation with over 60 corporate employees, international franchisees representing Xtreme Lashes® in 26 countries, and over 15,000 trained lash stylists practicing rewarding and profitable careers in the lash industry, including high-end salons like Macy’s, Saks Fifth Avenue, Spa Nordstrom, Mario Tricoci Salons and Elizabeth Arden Red Door Spas to name a few.

 

About Xtreme Lashes® Australia and New Zealand

Xtreme Lashes® has been in Australia for more than 6 years now with a strong presence nationally. Owned by three sisters our mission is to spread Jo Mousselli’s Global Vision of  “Beauty, Science and Safety” to consumers ensuring they get the safest and most natural looking and feeling lashes available. For more information, please visit www.xtremelashes.com.au.



Top Industry Influencers Recognize Xtreme Lashes Recognized as Best Brand in Eyelash Extensions, Cosmetics, and Cleansing Products

Top Industry Influencers Recognize Xtreme Lashes Recognized as Best Brand in Eyelash Extensions, Cosmetics, and Cleansing Products

 

Beauty Launchpad and typeF.com award top honors to Xtreme Lashes®

Houston, TEXASXtreme Lashes continues to earn top honors among industry influencers such as Beauty Launchpad, TypeF.com, and many more. The company has earned awards for Best Eyelash Extensions, Best Eyeliner, and Best Facial Cleanser from Beauty Launchpad – 2011 (www.beautylaunchpad.com).

 

TypeF.com (www.typef.com), the groundbreaking fashion and beauty platform inspired by Tyra Banks, offers women personalized style know-how from industry experts. TypeF.com  rated AMPLIF·eye™ Lash & Brow Fortifier as the Best Eyelash Conditioner in the industry. It also gave Xtreme Lashes top honors as the Best Eyelash Extensions. It recommended Xtreme Lashes Hydrating Under Eye Gel Patches as one of the top choices among Masks for Puffy Eyes. The Xtreme Lashes Volume Mascara was also rated as the Best Mascara available for eyelash extensions.

 

Australian Rock Band Rogue Traders’ front woman
Mindi Jackson comments:
"Hi Guys, Just wanted to let you know I received a few of your products at the Logies gifting suite (2010) and I have absolutely loved them. The Mascara and GlideLiner pencil are absolutely fabulous. I have sensitive eyes and they've been great. Will definitely be buying myself some more! Just wanted to pass on my congrats on ...some great products. Thanks and keep up the fantastic work!"

   

 

Xtreme Glideliner: RRP = $45-50. Available through Xtreme Lashes Stockists or Online
www.xtremelashes.com.au

The World's FIRST Eye Pencil Created for Eyelash Extensions! Define, line, colour and contour your eyes in one easy stroke with the Xtreme Lashes® GlideLiner™. Offering the best of both worlds, GlideLiners™ combine the definition of a liquid liner with the blending ease of a pencil. Colour glides on silky smooth and dries to a resilient, water-resistant finish that lasts throughout the day. Experience the revolutionary gel technology - NO build-up, NO flaking and NO melting – the colour stays put and never interferes with the lash extension bond. It’s a true must have for all lash addicts! And, while designed to work with eyelash extensions, the serious staying power of the GlideLiner™ technology is destined to be a hit with everyone. GlideLiners™ deliver a high intensity, true colour pigment. With seven different shades to choose from, there’s an option to enhance any eye, day or night.

Key Features and Benefits:

  • Water-resistant and long-lasting gel technology
  • Rich colour pay-off
  • Glides on easily and gently without pulling or tugging the delicate skin surrounding the eyes
  • Blends upon application (about 20 seconds), then dries into a resilient, non-smear finish
  • Mineral Oil free
  • Enriched with Vitamin E
  • Dermatologist approved
  • Specially formulated to be compatible with eyelash extensions


 

 

For more information about Xtreme Lashes or to stay up to date with its announcements, awards and recognition, please visit www.xtremelashes.com.au

 

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About Xtreme Lashes® Eyelash Extensions

Xtreme Lashes Eyelash Extensions are semi-permanent eyelash extensions comprised of individual synthetic polyester eyelashes that are curved to replicate a natural eyelash. They are applied to individual eyelashes, one extension at a time, for a natural, elegant look to lengthen and add fullness to existing lashes.

 

About Xtreme Lashes®

What started as a home-based, family business in Houston, Texas, evolved into a corporation with over 60 corporate employees, international franchisees representing Xtreme Lashes® in 26 countries, and over 15,000 trained lash stylists practicing rewarding and profitable careers in the lash industry, including high-end salons like Macy’s, Saks Fifth Avenue, Spa Nordstrom, Mario Tricoci Salons and Elizabeth Arden Red Door Spas to name a few.

 

About Xtreme Lashes® Australia and New Zealand

Xtreme Lashes® has been in Australia for more than 6 years now with a strong presence nationally. Owned by three sisters our mission is to spread Jo Mousselli’s Global Vision of  “Beauty, Science and Safety” to consumers ensuring they get the safest and most natural looking and feeling lashes available. For more information, please visit www.xtremelashes.com.au.



Eye Design

Houston, TX (June 2008)— Xtreme Lashes®, the premier brand of eyelash extensions, extends its innovation philosophy at Las Vegas’ much anticipated International Esthetics, Cosmetics & Spa Conference where world famous lash stylists will create stunning custom designs to be unveiled at booth 1467.

Forget all you know about lash extensions. These are not the generic eyelash extensions of yesteryear: Xtreme Lashes® are custom styled to suit each individual’s look, outfit or special occasion. Advanced techniques such as layering, feathering and eyelighting were developed by Xtreme to add a different shape to the eye, emphasize iris color and highlight other facial features. Constant research and development has allowed Xtreme Lashes® to formulate the safest possible application to yield the most flawless results. Training Director Noor Daoudi describes the new Xtreme Lashes® looks as “mini sculptured works of art that defy the old rules and trends that have become too routine in such a creative trade”.

Xtreme Lashes® is truly synonymous with effortless beauty; women from all ends of the spectrum can benefit. Founded by Jo Mousselli, RN, the original goal was to provide the modern woman a beauty treatment to shorten her routine. In short, what Mousselli has also done is inspire art within a fairly new trade, using the eye as a canvas and pushing the creative envelope to new extremes. Don’t miss the most talented lash stylists in the industry as they create stunning, cutting-edge eyes with exclusive techniques taught only at Xtreme Lashes® workshops.

For more information, please visit  www.xtremelashes.com.au

About Xtreme Lashes®:
Xtreme Lashes® are synthetic strands applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, they can be customized to suit any look or occasion.

About Xtreme Lashes LLC:
Since Xtreme Lashes’ inception in 2005, the Company has developed its business based on the connection between beauty and a commitment to safety and hygiene. Xtreme Lashes® has evolved into the leader of the eyelash extension industry due to research and development and required hands-on training. Products and training are provided throughout the world in 22 countries and growing.



Xtremists at Cannes Film Festival

The Cannes Film Festival, the most important event in the world of cinema, is all about the glitz and glamour of celebrities, directors, fashionistas and recently, Xtremists. The latter, given a nickname for their passion of Xtreme Lashes®, are addicts of THE premier brand of customizable eyelash extensions. Rachel Leigh Cook, Kelly Rowland, Elsa Pataky, Svetlana Metkina and Hofit Golan are all huge fans.

So what is it about Xtreme Lashes® that has everyone hooked? Simple. The high demand is due to a combination of busy lifestyles and perpetual beauty that Xtreme Lashes® provide. From the movie premiers to the press conferences and late night bashes, Xtreme Lashes® guarantees stars can look stellar day and night.

R&B singer, Kelly Rowland met her destiny at the sight of Xtreme Lashes®. After her application, Kelly said “Wow! I love it! I love it.” Meanwhile, Rachel Leigh Cook (‘She’s All That’ and ‘Bob Funk’) invited Master Stylist Noor Daoudi, to Rachel’s private villa for her application. “Now I know what you mean by ‘styling’ lashes” admitted Rachel to her stylist.

Many others couldn’t resist the flirty fringe. International super star, Elsa Pataky had her lashes beautifully styled by German Master Stylist, Gunter Krause. Pataky loved her new lashes so much she confessed to Gunter "I wish I could take you everywhere with me!” Actress Svetlana Metkina (‘Bobby’) seemed fascinated when she witnessed a live application. ® President, Jo Mousselli asked Svetlana why she would like to have Xtreme Lashes®. "I want longer, fuller more beautiful lashes" she said. After her application, Svetlana was astounded: "Absolutely beautiful! Amazing! Nothing compares."

But Xtreme Lashes® are not just for the Hollywood actresses. Women executives are also avid fans. Stephanie Denton, President of Bold Films, had her Xtreme Lashes® applied and fell in love with the results. Even men were impressed by the impact of Xtreme Lashes®. Actor, Danny Masterson (‘That 70's Show’) was stunned at how natural Xtreme Lashes® look. He told Xtreme Lashes® President, Jo Mousselli that his girlfriend, aka Bijou Phillips, would love to have her lashes styled. And actor Allan Cumming admitted “I know someone who would love to have these lashes.”

Members of the media also stopped in to inquire about the peppy synthetic strands all the stars are raving about. Fashion TV Presenter Hofit Golan, had her Xtreme Lashes® applied aboard a private yatch. Afterwards, Hofit interviewed Noor about Hofit's application and the beauty and art of styling lashes. Entertainment Tonight Canada was so in love with Xtreme Lashes® that they filmed a segment while the exclusive eyelash extensions were applied to a model. When it comes to lash designing, Master Xtreme Lashes® stylists from around the globe have become THE choice of A-Listers, starlets, producers, directors, models and press alike. Sure some have heard of eyelash extensions; but after catching a glimpse of Xtreme Lashes®, they’ve became full blown Xtremists.

About Xtreme Lashes®:
Xtreme Lashes® are synthetic strands scientifically designed to replicate a human eyelash. They are applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, Xtreme Lashes® can be styled to suit any look or occasion.

About Xtreme Lashes LLC:
Xtreme Lashes LLC is a provider of premium quality eyelash extension products, accessories and high quality hands-on training. Since Xtreme Lashes®’ inception in 2005, the Company has developed its business based on the connection between beauty and aesthetics and a commitment to safety, hygiene and education. With a presence in over 25 countries worldwide Xtreme Lashes® is wherever you plan to be. For additional information about Xtreme Lashes® or to locate beauty treatment day spas and salons with certified stylists, visit www.xtremelashes.com.au



International Celebrities Love Being Lashed

Cannes, FR. – With the world renowned Cannes Film Festival in full gear, stars are out and looking to impress. To help them wow the public, these celebs are turning to industry leader, Xtreme Lashes®, the premier Lash Styling company in the world. From the red carpet to the late night bashes, master Xtreme Lashes® stylists from around the globe are helping the glitterati of the of Cannes Film Festival look their very best. Invited by world famous Nikki Beach Club, this hot new company is exceeding all expectations.

Hollywood star Rachel Leigh Cook (She’s All That, and Bob Funk) was so impressed by Xtreme Lashes® she invited Master Stylist, Noor Daoudi, to her private villa to style Rachel’s lashes. Rachel soon learned that there’s a difference between eyelash extensions and Lash Styling. After her first set by Noor, Ms. Cook had this to say: “Now I know what you mean by ‘styling’ lashes.” The Xtreme Lashes® goal is to make every woman look like the goddess she truly is; everyone can agree that they are doing the job admirably.

Xtreme Lashes®, along with its European counterparts from France, Germany, U.K. & Italy, is shaking things up in fabulous Cannes this year. Allessandra Alores, Top Model of the World, was so happy with her lashes styled by the fabulous Master Stylist, Gunter Krause, she actually cried. In Allesandra’s own words she, “loves Xtreme Lashes® because they make your eyes pretty and big. They feel natural and perfect.” Xtreme Lashes® aims to put a smile on all women’s faces but in lieu of that, tears of joy will do!

International star Svetlana Metkina (Bobby) and model Petra Nemcova were gushing over Xtreme Lashes® phenomenal styling. Hofit Golan of Fashion TV was so astounded she invited the industry’s only “Lash Queen”, Noor Daoudi, to do her lashes. Afterwards, Hofit interviewed Noor for a Fashion TV segment focusing on lash styling. To see this segment and others, check out Fashion TV and Celebrity Wire.

For those planning on getting Xtreme Lashes®, be prepared to second former Destiny’s Child star, Kelly Roland. Her reaction: “Wow!, I love it! I love it! I love it!”

What Are Xtreme Lashes:
Xtreme Lashes® are scientifically designed synthetic strands shaped like a human eyelash. They are applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, Xtreme Lashes® can be styled to suit any look or occasion.

About Xtreme Lashes LLC:
Since Xtreme Lashes’ inception in 2005, this Company has developed its business based on the connection between beauty and aesthetics and a commitment to safety, hygiene and above all, proper education of its Lash Stylists. With a presence in over 25 countries worldwide Xtreme Lashes is wherever you plan to be.



All press and media inquiries contact louise@xtremelashes.com.au
 
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